About Betsy Tong

Betsy Tong translates decades as an executive in Fortune 100 clients into supporting leaders and organizations in unlocking their potential. As the COO of ID 360 and the co-architect of the ADAPT Framework, she equips executives and leadership teams to align strategy, systems, and culture with the velocity of change in the age of Ai.

Her career is defined by turning complexity into leverage. At Symantec, she turned a single PowerPoint into a $500M business. At Intel, she rewired a go-to-market strategy that kept the company ahead of seismic market shifts. She’s cut years off global IT project timelines and designed operating systems that became the backbone of billion-dollar outcomes.

Betsy’s approach to client work is surgical. She doesn’t deliver generic frameworks—she starts by dismantling assumptions leaders don’t realize they’re making. She maps the gaps between stated strategy and lived execution, then installs the scaffolding that ensures alignment holds under pressure. Her work reveals the cultural, operational, and decision-making blind spots that stall transformation, replacing them with repeatable systems that accelerate adoption, accountability, and results.

As author of Unstoppable Advantage, The Edge: Your Brain on AI, and ADAPT, Betsy has become the strategist executives call when the stakes are high and conventional approaches won’t cut it. Her focus is simple: make disruption an advantage, not a liability.